Going Blue With Mizu

This season, Mizu is Going Blue and raising our bottles to shine awareness on plastic pollution. With billions of pounds of plastic currently polluting our world’s oceans but free filtered water not always available when you need it most, we think it’s time to do something about it. We think it’s time to Go Blue!

How are we going to do that? Starting today, Mizu will donate 1% of every Mizu product sold to protectingwhereweplay.org, the non-profit we founded in 2015 to fund and install free-to-use water stations in the places we play. We know you don’t always have access to a water station to refill your reusable bottle when it’s empty, and through our foundation we’ve pledged to fix that. Imagine refilling your Mizu at the beach, the skate park, rec-center or on the mountain. You name it; we think it deserves a free-to-use water station.

There are roughly 5.25 trillion pieces of plastic trash currently floating in the world’s oceans, and nearly 8 million tons of plastic are added to that count each year. And when we learned that our ocean’s fish may eventually become inedible due to all the plastic particles they ingest, we knew we needed to take our commitment to eliminate plastic pollution up a notch. And we’re doing it with our Going Blue campaign. By donating funds from the sale of all our products indefinitely, we are moving even closer to ridding our oceans, mountains and cities of plastic bottles and keeping the places we all play in around the world single-use plastic free zones.

And now we’re inviting you to Go Blue with Mizu too! With every purchase of a Mizu product, you’re investing in a future with less plastic and more accessible free water resources. Imagine never having to buy a plastic water bottle again… So, join us as we team up with some of our favorite people and organizations that are Going Blue with Mizu and grab your own Mizu, enjoy the journey, and leave nothing behind. And be sure to tag us at @mizulife and hashtag #GoingBlueWithMizu while you’re at it to show us how you’re Going Blue!