Custom of the Month: ThruDark
Posted on April 08 2020
Mizu loves partnering with brands to give them a premium reusable canvas to tell their brand story. This month we are featuring our Mizu Custom partners at ThruDark.
ThruDark is a high-performance outerwear and accessories brand with products that are built to withstand all conditions.
First, tell us about your brand (where you’re based, what you do, mission statement)?
We have spent the majority of our military careers within UK Special Forces. In this time, we’ve endured some of the world's most arduous environments in extremely demanding circumstances.
ThruDark was born out of our constant requirement for the best clothing and equipment to assist us in this ‘Endeavour Through Adversity'.
As UK SFF Operators, we were equipped with the highest specification kit and clothing for the operation at hand. That said, we were always critical of performance and we are at the forefront of developing all products to meet our demands.
The brand name 'Thru-Dark' represents the endurance through difficult situations experienced not only by ourselves and our colleagues - but to all those who encounter hardships in their own lives.
It's been over two years from the inception of the brand and having traveled around the world in order to find the best factory possible, the garments are now manufactured in Italy.
They are manufactured to the highest standards using a diverse range of fabrics that are continually tested and developed by the founders and their close network of Operators around the globe. Founded on unique heritage and unquestionably authentic principles, supported by powerful experience-led stories. We take an inclusive but exclusive approach to our customers.
Our Headquarters are down on the south coast of England in Poole, Dorset.
How did you hear about Mizu?
We were excited to cross paths with Mizu at the ISPO Munich tradeshow a few months back.
What about Mizu made us a great fit for your brand?
We were pleased with the quality of products and how helpful the Mizu staff is. We loved how we could customize every product offered.
What are you going to be using your Mizu custom products for?
ThruDark Mizu products will be used for a variety of outdoor endeavors and day to day sipping…
Check out the rest of ThruDark’s product line at https://thrudark.com/shop/.
Or follow on ThruDark on Instagram @thrudark.
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