Custom of the Week: Mizu x SLUG Mag

We love teaming up with likeminded brands and companies and getting them products that they love. For our Custom of the Week this week we caught up with the crew at SLUG Mag to talk about their recent collaboration with us. Check out the Q&A below to find out more on the Mizu x SLUG Mag collab!

1. How did you first hear about the Mizu Custom program?

We first heard about the Mizu Custom program after starting to dig into some different merchandise options. Mizu was the first to really stand out to us. Not only did they have the best quality, but they offered the most complete customer-service pipeline.

2. What about Mizu and their custom program made it a great fit for your brand?

SLUG (Salt Lake UnderGround) Magazine is community-focused and cares deeply about ensuring accessibility for our readers. Mizu was the only brand that we were able to find that modeled that same value structure. Plus, the ability to design it ourselves gave us the creative freedom we needed for a product that appeals to our readers.

3. What is your favorite product in the Mizu lineup, and how did you choose your custom product?

Our favorite product (at the moment, of course) is the Camp Cup. You can feel the quality of the product the moment you pick it up. It’s double-insulated, which is a huge plus in a state like Utah where you want something that you can use year-round. We wanted a product that lets someone rep the UnderGround regardless of if they were at home, in the high Uintas or getting one last hike in at Zion.

4. Does your brand support a cause initiative?

SLUG Magazine's primary goal is to build our local community. One of the major ways we do that is by supporting those with more specific cause initiatives via free media sponsorships. Through our media sponsorship program, we've been able to support everything from a fundraiser to save the Bonanza Flats to supporting the Utah Pride Center's Genderevolution Conference. If it fits under music, arts, lifestyle or events, we're interested.

5. How does your brand live a Mizu Life?

We are always finding new ways to support local organizations committed to environmentalism, as well as making sure everything we do is as green as possible. A great example of this is our SLUG Mag On Tap Local Beer Festival that we held last July. We made a commitment to each other that no matter what, we’d only pour 100-percent Utah-brewed beer. In addition to bolstering our local economy, we pushed ourselves to reduce waste by combining the sample and full pours into a single mug as well as partnering with local recycling organization Momentum Recycling to make sure all the glass used was processed appropriately. Mizu products enable us to empower our readers to incorporate sustainability into their everyday life.

SLUG Magazine (Salt Lake UnderGround) is one of Utah's longest-running and most experienced independent magazines. Since 1989, SLUG has given a voice to Utah's thriving alternative and underrepresented cultures and continues to expand its coverage of local music, arts, lifestyle and events.

SLUG’s print issue streets the first Friday of each month, available anyplace cool throughout the state of Utah. On SLUGMag.com, find daily online-exclusives, the bimonthly SLUG Soundwaves podcast, the Daily Calendar and SLUG’s complete archives. Spot some of the SLUG crew throughout Salt Lake City at various community events, ranging from local festivals to SLUG’s monthly Localized music showcase and much more.