Mizu x Leica - Custom of the month
Posted on April 19 2016
It’s time for our Custom Bottle of the Month! This month we are calling out our recent collaboration with Leica Cameras. Long been known as a leader within the world of cameras and photography and iconic by design, their “legendary status is founded on a long tradition of excellence.” With several passionate photographers amongst our own staff, we couldn’t be more excited to join forces with such an innovative brand that encourages such beautiful captures of the world around us.
How did you first hear about the Mizu Custom program?
After seeing the great products Mizu has already created for some of our brilliant Leica photographers out in the field, we decided that the company aligns with our craftsmanship, quality and design and started the process of creating our own custom Mizu’s.
What was it about Mizu and their custom program that made it a great fit for your brand?
We are all about quality, and Mizu represents great quality to us. Mizu branding is inspirational and aligns very closely with our own. And then, again, we share a common customer base with so many great Leica photographers choosing Mizu.
What is your favorite product in the Mizu line up and how did you choose your custom product?
We love the size, shape, and feel of the M8 bottle. It’s a great product to add to our portfolio of branded merchandise because our photographers are out there working long days in all kinds of beautiful environments, and we know they don’t want to tarnish them with plastic water bottles any more than we do.
How does your brand live a Mizu Life?
Both the Leica X-U and Mizu are built for adventure, thriving on pushing the elemental envelope. We feel Mizu and the X-U work synergistically in providing premium and preferred tools that propel the decisive moment of capturing life’s greatest adventures to the absolute extreme.