Custom of the Month - Mizu x Everyday California
Posted on August 08 2017
Mizu is proud to highlight one custom client each month on Mizulife.com, so we can bring awareness to the wide variety of collaborative partners we have had the chance to with and the incredible custom designs that are available for customers. This month we caught up with the crew at Everyday California to talk about our recent collaboration with us. Check out the Q&A below to find out more on the Mizu x Everyday California collab!
How did you first hear about the Mizu Custom program?
We’re lucky enough to be headquartered in La Jolla, CA and we’ve got a few really cool brands around us and we noticed they were working with Mizu so we just had to do it ourselves as well!
What about Mizu and their custom program made it a great fit for your brand?
The Mizu custom program works great for our brand because we love to partner with like minded brands and there’s a ton of synergy between Everyday California and Mizu.
What is your favorite product in the Mizu line up and how did you choose your custom product?
Our favorite bottle is the M80 because of its classic look and durability.
Does your brand support a cause initiative?
Our big cause is cleaning the beaches here in San Diego. We do a beach cleanups around the city and throw big parties afterwards. Our next one is coming up on September 17th!
How does your brand live a Mizu Life?
We’re an ocean adventure and lifestyle brand that actually lives what we preach. Every year we take over 40,000+ people out kayaking, surfing, paddle-boarding and snorkeling in La Jolla and introduce those customers to the Everyday California / Mizu lifestyle.
Based in La Jolla, Calif., Everyday California is a lifestyle company, specializing in ocean adventures and California-sourced premium apparel. Operated by managing partners Christopher Lynch and Michael Samer, the company offers guided kayak tours of the La Jolla Ecological reserve, along with surfboard, paddleboard, kayak and snorkel rentals. Everyday California’s apparel line includes fine quality womenswear and menswear, sold at its core retail stores in La Jolla, online and in select locations throughout California. For more information, visit www.everydaycalifornia.com.