MIZU AND THE ROB MACHADO FOUNDATION
Rob Machado is more than just a world-class surfer with awesome hair. He is an inspiration to a new generation of citizens looking to take care of this planet while enjoying it. Through his Rob Machado Foundation - an organization aimed to empower children to contribute to a healthy earth – he is making a huge difference in San Diego and beyond.
Just like us, Rob lives an adventurous life with an overriding mission to protect his playgrounds. Over here, we call that living a Mizu Life. Whether that means picking up trash on the beach as you come out from a surf, or leaving nothing more than footprints on your weekend camp out, we always aim to enjoy the journey and leave nothing behind.
When we realized how close Rob’s mission is to ours, we decided to take our Going Blue campaign up a notch and donate an additional 5% of all sales from the new Mizu Life Collection to the RMF to help fund educational programs for our younger generations on the growing importance of environmentalism and inspire them to make a change.
The best part? It gave us an excuse to make an irresistible, electrifying blue line we aptly named Blue Steel.
So go ahead and carry your new Blue Steel Mizu with pride, knowing you have contributed to school hydration stations, beach trash cans and so much more. Feels good, doesn’t it?
COPYRIGHT MIZU, INC. 2015